The true minimalist shoe for running, working out, In the Gym or Box and everything else you love to do. Introducing the PRIO for wpmen, for when barefoot isn’t an option. Tens of thousands of people have worn our sandals for millions of miles of running. But sometimes a shoe is a more appropriate option. The all new PRIO is a high-performance, true minimalist running and fitness shoe. The Prio is about proPRIOception. Your feet are supposed to move, bend, flex and feel… the Prio lets you do that. Take ‘m for a spin and FEEL the Freedom, FEEL the fun, and FEEL the World.